This spring Microsoft will launch XboxLivePrimetime, an offering that will mix video content and gaming with offerings such as "1 vs. 100, " where gamers can become contestants, rather than just viewers, in an interactive game show.
He also promised new releases in the hugely popular "Halo" videogame series, and debuted new XboxLive features like the "PrimeTime" channel, which will allow users to compete against each other in live game shows.