It wouldn't be wise to use cool colors on a site about an upbeat topic because users will get the wrong impression.
在一个关于乐观主题的网站上使用冷色是不明智的，因为用户将得到错误的印象。
Beyond giving search engines the wrong impression about your site, you're missing a key opportunity to optimize this page for a search phrase that will bring good qualified traffic to your site.
另一方面，这会让搜索引擎对你的网站留下错误的印象，你可能会错失优化你的网页并让关键词带给网站高质量访问的重要机会。
Taken at individual level some of these factors might not be enough to make visitors back out, but when combined together they may give off entirely the wrong impression.
如果把一下因素单独考虑的话，可能还不至于让访问者产生迅速离开的冲动，但是如果这些因素掺杂在一起的话，却足以留给访问者一个足够坏的印象，让他们马上离开。
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