As you write your business plan, stick to facts instead of feelings, and realistic expectations of profit instead of unrealistic dreams of wealth.

撰写商业计划书时，要坚持遵循事实而非感觉，坚持对利润进行实际的预期而非对财富采取不切实际的幻想。

youdao

One of the most important things you can do for your business, new or existing, is to write a business plan.

不管是现有企业或新兴企业，你需要做的一件重要的事情就是编写一份商业计划。

youdao

Write a basic business plan, then do some pro bono (free) work, then find your first client.

写一份基本的商业计划，再做一些无偿的工作，然后找来你的第一位客户。

youdao

When you sit down to write your business plan, include the standard elements, of course all the usual suspects like the situation analysis, forecasting, and operations strategy are critical.

FORBES: Writing a Business Plan? 4 Common Mistakes to Avoid