The company also tries to build up huge communities of interest through massively aggregated individual efforts like the online photo site Flickr, where people post and write about their photos, or del.icio.us, where millions of individuals "tag" their favorite Web sites, establishing a collective sensibility about what's good on the Web.
And still, as I write this, I can hear my kids outside my home office, laughing as they play freeze tag and hide and seek, enjoying another day off school.