One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.
Oh, by the way, the letter added, you can tell Amex not to share your credit history if you write a letter to one office and phone (toll free) another with instructions not to sell your name to telemarketers.