Wrigley's Mr Kehoe says the next target for gum is gingivitis and gum disease.
ECONOMIST: Medical confectionery
Some such as Wrigley's and Squirrel Brand have enjoyed popularity among consumers for more than a century.
NPR: 'Candy: The Sweet History'
Indeed, Wrigley's sales worldwide are up by almost 30% in its latest figures.
BBC: NEWS | Business | The chewing gum war
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