Then, in the 1990s, the Internet and world wide web arrived on a mass scale, allowing the largely contradictory goals of mass marketing and niche targeting to be combined.

之后九十年代，互联网(internet)和万维网(world wide web)大范围的出现，使大众营销(mass marcketing)和市场定位(niche targeting)这两种目的相悖的策略合二为一。

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"The Internet is ideal for tobacco marketing, being largely unregulated and viewed by millions of people world-wide every day," she said.

“互联网是理想的烟草营销场所，主要是没有管制，而且世界上成千上万的人每天观看，”她说。

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Online marketing tactics are especially important with the increase in competition across the world wide web.

万维网是特别重要的是，在竞争中提高线上行销策略。

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Earlier this year, Chief Executive Thorsten Heins said RIM would spend "in the hundreds of millions" of dollars on world-wide marketing for the company's new phones.

WSJ: RIM to Launch New BlackBerry in U.S. Friday, Aims to Challenge Apple and Samsung

Phil Schiller, Apple's senior vice president for world-wide marketing, said the iPad Mini wasn't simply a shrunken version of the iPad and was designed to fit comfortably in one hand.

WSJ: Apple Drops an iPad Mini on Rivals

The Russian Ministry for Atomic Energy (Minatom) is in the midst of a world-wide marketing campaign aimed at defraying the costs of -- and otherwise shoring up -- Moscow's decaying nuclear infrastructure by selling reactors to nations like Iran, China and India.

CENTERFORSECURITYPOLICY: Center For Security Policy