Some analysts remain sceptical of a "World Cup effect", arguing that it merely brings forward spending.
但有些分析人士对“世界杯效应”仍持怀疑态度,认为它仅仅是拉动提前消费而已。
The immediate effect of the World Cup on participation in soccer is harder to gauge, because people's motivations are varied and often imprecise.
世界杯对足球参与的直接影响更难评估,因为人们参与的动机是各式各样的,且常常难以捉摸。
When the World Cup in South Africa, South Africa to promote its national image, was chosen to match with the national image advertising, the Internet and interactive users, the effect is very good.
南非世界杯的时候,南非为了宣传自己的国家形象,曾经选择过用国家形象广告设计比赛,在互联网上与网友互动,效果非常好。
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