But to his parents generation the word is a reminder of the counter-revolutionary movement in Nicaragua.
VOA: special.2010.03.05
That leads to the second reason the word is counter-productive: it makes it more difficult to look fairly at who might actually be causing the run-up in prices.
The book and subsequent film are arguably most memorable for their unique depiction of elderly forest-dwelling intellectuals who counter the ban on the printed word by memorizing whole works of literature.
The states will also work with the IRS on what it calls "counter marketing"--attempting to get the word out, through the media and tax professionals, that certain tax avoidance schemes don't work.