Recall how in 2007, the "Paulbots" were everywhere: running up the numbers on every online poll they could find, generating one-day fundraising records in a desperate bid for national attention (they coined the word "money-bomb"), and creating massive amounts of voter-generated media on his behalf.
More than 200, 000 tweets a day were using the word "Paralympic" - with 12% of the UK's social media messages being about the Paralympics, said market research firm Nielsen.
Spoken word poet Shane Koyczan, a 36-year-old whose new video "To This Day" has attracted 5.5 million views, offered a reminder that for all that young people can achieve, many still carry a heavy burden.