Even so, six months after Wonga (Brit-slang for money) was launched in July 2008, it was already profitable and is now the biggest short-term lender in Britain.
And the Public Accounts Committee (at 3.15pm) returns to its hearing on the effectiveness of consumer credit regulation - having berated Wonga and other lenders last week, the regulators, the Office of Fair Trading, and the Financial Services Authority will be in the committee's sights this time.