To come to the fore in the fierce competition, advertisers bend every effort to create Chinese advertisement witticisms with distinctive features.
为了在激烈的竞争中脱颖而出，广告主总是竭尽全力创造出各具特色的中文广告妙语以最大程度地吸引受众。
参考来源 - 中文广告妙语英译对策·2,447,543篇论文数据，部分数据来源于NoteExpress
N-COUNT A witticism is a witty remark or joke. 俏皮话; 妙语 [正式]
His witticisms souped up the talks.
他的俏皮话使会谈的气氛活跃起来了。
Your colleagues may make this into a contest of lame witticisms, but you can simply opt out.
你的同事可能将它视为一场写蹩脚俏皮话的比赛，但你完全可以选择退出。
The interpreter at this dinner even managed to translate jokes and witticisms without losing the point.
这次宴会的翻译甚至能设法把笑话和俏皮话不失其妙意地翻译出来。
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