It is important to bring our mental models to the conscious level. Without that step, our mental models may be limiting; incorrect assumptions about the world may escape our notice.
However, that's not something we're used to seeing in the automotive world, where each new model year is typically such a minor step forward thatwithout the addition of new creases or wings to the body, bigger wheels and more boisterous badges on the trunk, you'd hardly spot the improvements.