That, combined with a rally in the stock market, is potentially a sign that investors are no longer so fearful of economic Armageddon that they are willing to give their cash to the government for short-term safe-keeping withoutany hope for return.
While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new study reveals that 57% of CMOs are simply going with their gut feeling when setting marketing budgets, withoutany consideration for Return On Investment analysis.