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Yao also continues to work with the Yao Ming Foundation building schools in earthquake-affected regions in Sichuan and other provinces in China.
CNN: Yao Ming's make or break season
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McDonald's (nyse: MCD - news - people ), which has a "worldwide partnership" with NBA star Yao Ming, has been expanding rapidly there.
FORBES: Fat In China
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The plan, says Zhao Qian, another manager at Taihe, is to put the Back Dormitory Boys together with their idol, Yao Ming, a Chinese basketball prodigy who plays centre for the Houston Rockets.
ECONOMIST: How to make Confucian communists squirm