You can position the brand as an ally to consumers in tough times with product development or sponsorship programs so the consumer can say 'I see by its actions that this brand is on my side.

FORBES: Magazine Article

Unfortunately, it gets lost amid endless and, at times, emotional explanations aimed to take down the idealistic that have saturated development with well-meaning, but ineffective, programs.

FORBES: Book Review: Making Poverty History

The real fun begins with paint, as Mr Ball describes in rich detail the development of artists' colours from medieval to modern times.

ECONOMIST: Science and history of colour