In addition for content professional this connection has been designed form the ground up for multimedia offering low latency with highly accurate timesynchronization for professional audio and video applications.
Or online-shopping sites with real-time inventory synchronization, or real-time banking and investment systems, or thousands of other examples of the new face of the new data warehouse: always on, open to as many as possible, blindingly fast, and increasingly designed for the consumer as much as for the hard-core data junkie.