For example, as Fast Company reports, PepsiCo and Safeway have formed a partnership to reward fans withsnacks and beverages based on their Foursquare behavior.
An empire built on fat and sugar, PepsiCo is massively repositioning itself, trying to strike a healthier pose, rejiggering its product mix withsnacks and beverages that are lower in fat and sodium and higher in good stuff, like calcium, part of what it optimistically calls "good for you" foods.