In addition, the innate brand also make supermarket chain with other non private brand in the negotiations with suppliers in large room.

除此之外，自有品牌也使连锁超市在与其他非自有品牌供应商的谈判中留有较大的余地。

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Shares in Ahold, a Dutch supermarket operator with large American operations, recently tumbled after investors took fright at the company's attempt to gloss over an unflattering American accounting treatment in favour of the European one.

ECONOMIST: European companies