Over one-third of the sales volume of Cadbury is achieved in the emerging markets which are growing rapidly. Therefore, with Cadbury, Kraft can gain its place in the consumer market of the developing countries.
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How to do it: spoon out your eyes with the ice cream scooper, and replace them with cadbury Easter eggs.
执行步骤：用冰淇淋勺挖出眼睛，放上吉百利复活节奶油蛋。
Officially, Kraft’s offer is friendly. Irene Rosenfeld, its chief executive, says she looks forward to “constructive dialogue” with Cadbury.
从卡夫的官方态度来看，此收购是善意之举，正如该公司总经理Irene Rosenfeld所说，她期待与卡百利进行“建设性谈话”。
But by working with farmers, giving them a good deal and making sure they survive also gives Cadbury a milk supply chain it can depend upon.
但是和农民合作，给他们好价钱，并且保证他们的生存，也就同时保证了吉百利能够拥有稳定的供应链。
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