In what are called low-to-middle -income countries (think the BRICs), the incidence of preventable heart and lung ailments, and diabetes, is rising in tandem withaffluence, although Frieden stressed that it is the poor in those nations who suffer the worst health.
To boost literacy rates in certain ZIP Codes with lesser affluence, New York City signed up with the Dolly Parton Imagination Library to send popular children's titles into homes of children up to age 5.