The 4I model of wireless marketing shows that interaction is the core of wireless marketing, one to one is its internal feature, personality and punctuation is its obvious external expression.

从无线营销的“4I”模型可以看出，互动是无线营销的核心，“一对一”是无线营销的内在特点，个性化和及时性则是无线营销的外在显著表现。

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Modern handset makers know that consumers want a faster mobile web browsing experience, so they put lots of marketing effort into promoting powerful phone CPUs and new wireless connections.

现代手持设备制造商越来越关注消费者的移动网页浏览体验，他们在市场营销中尽力推销他们强劲的手机CPU和新型的无线连接。

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Now researchers at one of the world's largest wireless carriers are exploring whether such information can help companies target their marketing pitches.

当今世界上一家移动通信运营巨头的研发人员正在探索，上述的信息能否帮助公司确定市场目标和定位。

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"There are about 150 carriers in the US, " says Jonathan Linner, chief executive of wireless marketing firm Enpocket.

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"The Wi-Fi Alliance's Miracast certification program will allow for easy sharing of video content, regardless of vendor, " said Bart Giordano, Director, Wireless Marketing at Marvell Semiconductor, Inc.

ENGADGET: Wi-Fi Alliance announces first Miracast-certified devices, full compatibility with Intel WiDi

Motorola has arguably benefited the most from its use of Google's Android smartphone operating system, turning its ailing business around thanks largely to the strength of Verizon Wireless's marketing muscle and the Droid franchise.

WSJ: Motorola Sues Apple Over Patents