"We've really tapped into a fascination that America has about obsession or any type of extreme situation, " said Amy Winter, general manager for TLC.

CNN: Cover story: Extreme TV pushes the limits

Information on winter salt provision, and general advice on winter weather, can be found at the Welsh government's weather advice website.

BBC: Road salt stocks at 'record levels' ahead of winter

ZionEyez originally committed to deliver product to backers sometime during winter 2011 and general commercial availability was scheduled for July 31, 2012.

FORBES: The Truth About Kickstarter and ZionEyez