The Healthy Ginger beer was developed according to the winter beer market.

针对冬季啤酒市场，开发姜汁保健啤酒。

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People hate drinking cold beer in winter.

人们不喜欢在冬天喝冷啤酒。

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Ichi-Ban is a classic yakitori-ya (restaurant specialising in chicken skewers) with smoking charcoal grills, old beer posters on the walls and oden (winter stew) bubbling away on the counter.

一番是一家典型的炭火烤鸡店（餐馆擅长于烤鸡肉串），老旧的啤酒海报贴在墙上，柜台上的御田（将豆腐、魔芋以及鱼丸等水产品和芋头等加汤汁炖成的大杂烩）冒着泡泡。

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Schmuan was among 100 or so major league and minor league executives at the Winter Meetings in Nashville listening to a talk from beer industry veteran Matt Borgard, director of venue sales for Crown Imports, the importer of Corona.

FORBES: Baseball's Beer Battles

Dominating the list of winter sports advertisers getting the most bang for their buck were beer makers (Miller, Anheuser-Busch and Coors--no surprise), property insurers (Allstate and State Farm--mild surprise) and office supply companies (Staples, Office Depot and Office Max all made it--bigger surprise).

FORBES: Magazine Article

Another alternative is to let peripheral Europe leave the zone and rebuild it with Denmark and Sweden as a kind of "dark winter night" economic zone, based on sound principles and weak beer.

BBC: Ten points on the Euro crisis