The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.

服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。

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The implementation of modern enterprise network marketing point of departure from the essence, is a customer demand-oriented, by winning and maintaining customer satisfaction to profits.

现代企业实施网络营销的出发点从本质上来说是一种对顾客需求的导向，是通过赢得和保持顾客的满意度来获取利润。

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In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running.

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In the U.S., DIRECTV offers its 18.6 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running.

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So if mobile marketers are the ones with the golden ticket, then why are they not winning when it comes to enlisting the help of Big Data to deliver meaningful marketing that gets great results and customer satisfaction?

FORBES: Why Big Data Should Be A Boon For Mobile Marketers