And we'll assume that the amount of disutility you get from being far away from the winner is 1/17th of the distance, each of these, each place is worth 1/17th of a $1.
Riverhead is bankrolling a 41-city author tour lengthy by today's standards and is running a contest for independent booksellers in which the winner will get to host Mr. Hosseini for a visit.
Veteran sponsor Pepsi is hosting an online karaoke contest in which the winner will get to attend the awards show, walk the red carpet and host his or her own show on MTV Overdrive.