North Face sent a cease-and-desist letter and, when Winkelmann declined to cease, the company filed suit.

North Face发出了勒令停止信，当温克尔曼谢绝停止时，公司被告了。

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So Winkelmann could have said, more directly, 'China, our second biggest market after the U. S., is falling in love with SUVs and we don't dare miss that.'

所以温克尔曼可以更直接地说：“中国是我们继美国之后的第二大市场，他们爱上了SUV，我们不敢错失这个机会。”

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The WSJ today looks at these disputes and others, including one we’ll call The South Butt v. The North Face, which involves Missouri college student Jimmy Winkelmann (pictured).

华尔街日报今天看到了这些争端，包括其中我们称之为The South Butt v. The North Face，此案涉及到密苏里大学的学生吉米温克尔曼。

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Christoph Winkelmann of Swatch says the Access technology is making a big comeback in this year's product line, as the company targets new applications.

ECONOMIST: MONITOR