Robert Mondavi, a unit of Constellation, last month tapped Ted Allen, a star of the TV show Queer Eye for the Straight Guy, to host wine tastings at restaurants in Manhattan.
Smaller is not always better, but it's not unlikely that a guy making his own wine with his own grapes is going to take better care of them than someone who sells them by the pound to a corporation.
Mr Bono more solemnly went on to say that Mr Buck is a devoted family man who, though he enjoys a glass of good red wine as much as the next guy, is wholly incapable of the raucous antics of which he is accused.