We don't want to think of our gadgets as a window into the soul, or to worry about how our neighbors are influencing what we eat for dinner, or to believe that our movie preferences can be summarized by an equation.
Rebel yeller Phillip Phillips threw Tommy Hilfiger's recommendation to wear any color but gray out the window (into a gray and soul-deadening sky) and proceeded to wear two shades of gray for his cover of "Movin' Out" -- because to not wear gray would compromise Phillip Phillips' integrity.