Should the use of rewards fail, members can frequently win by rejecting or threatening to ostracize those who deviate from the primary group's norms.

如果使用奖励失败了，通过拒绝或威胁来排斥那些偏离主要群体规范的人，成员可以经常获胜。

youdao

They win because they are not afraid to fail.

她们获得胜利，是因为她们无惧失败。

youdao

All three have spoken at news media briefings as disciples of Dunga. They say they would rather win ugly, win dirty, than fail by trying to please the fans.

他们这三位在新闻发布会上的表现就像是邓加的信徒，“我们宁可千方百计地赢得比赛的胜利，也不会为了取悦球迷而将胜利拱手让人”。

youdao

The last Labour UK government introduced the ban on dual candidacy to avoid a situation where candidates could be overwhelmingly defeated in a constituency but get elected via the regional list top-up system, which compensates parties that fail to win first-past-the-post seats.

BBC: Pushing the boundaries: MPs debate assembly elections

Fail to win the endorsement of a single major Republican office-holder.

CNN: Tucker Carlson: McCain's inadvisable political strategy yields collosal dividends