The service charge is a rip-off, but I'm willing to pay if I'm guaranteed a seat.

这项服务费是宰人的，但要是能保证我有座位我就愿意付钱。

《柯林斯英汉双解大词典》

They created Wall Street Journal Online, which is WSJ.com, and they were trying to make money off of that, but people weren't willing to pay for it.

他们创建了《华尔街日报在线》，也就是 WSJ.com 网站，他们试图从中赚钱，但是人们不愿意为此付钱。

youdao

Yes, individuals generally prefer to be happier, but sometimesthey are willing to trade off happiness for other behavior that gives themgreater utility.

是的，人们一般追求快乐，但是他们偶尔愿意放弃快乐换取其它能给他们更大效用的行为。

youdao

So, they created Wall Street Journal Online, which is WSJ.com, and they were trying to make money off of that, but people weren't willing to pay for it.

并且他们创建了《华尔街日报在线》,WSJ.com,尝试从那赚钱,但是人们不愿花钱

耶鲁公开课 - 金融市场课程节选

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