Williams engineering director Patrick Head says he is optimistic that the measures can "provide a technical challenge for engineers and a competitive challenge for the mechanics as well as for the drivers of the cars".

BBC: The battle to save Formula One

Chairman and managing director, Williams Grand Prix Engineering Ltd.

BBC: Life Peers to Order of the Companion of Honour

"The UrtheCast camera will support the ISS and continue to inspire youth to pursue advanced studies in space sciences and spark interest in science, technology, engineering and the environment, " says Dr.Williams.

ENGADGET: UrtheCast to stream live HD footage of Earth from ISS, like Stickam for space