...全程营销；全生命周期营销；整合营销 [gap=726]Key words:new product developmental management (NPDM);whole process marketing;whole lifecycle marketing;integrated marketing ..
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Whole process marketing emphasizes that marketing idea must run through whole process including new product designing,R&D and commercialization.
全程营销强调将市场营销理念贯穿于新产品构思、研发、市场化的全过程。
参考来源 - 新产品全程营销概论—《商业研究》—2008年第4期—龙源期刊网·2,447,543篇论文数据，部分数据来源于NoteExpress
Go on plan, conceive, creative thought process that design through whole marketing decision and plan of activity in enterprise, so as to ensure the procedure, reason, efficiency of marketing plan.
通过对企业的整体营销活动的决策和计划进行谋划、构想、设计的创造性思维过程，以确保营销策划的程序化、理智化、效能化。
The marketing image reflects the situation of the whole marketing activities and marketing management process of real estate enterprise.
营销形象反映的是房地产企业整个营销活动和管理过程的好坏。
Put forward the concept of marketing project management from the implement level and elaborates on the specific apply of project management to the whole marketing process and the key marketing part.
从实施层面上提出了营销项目管理的概念，并对项目管理在营销全程和营销关键环节中的具体应用进行了阐述。
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