The people who used them were some of the first populations to arrive in and settle in Europe.
VOA: special.2009.08.18
It refers to the all-too-common dynamic of the people who got there first trying to keep the next wave of others (who used to be just like them) far, far away.
There is an entire economy of widgetmakers, and most of them are small, with some significant exceptions: YouTube was first adopted by MySpace members, whoused the site's software to post videos on their profiles.