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The mistakes were not deliberate, according to a person with direct knowledge of the review, who also noted that the extent of the problem was small and that other banks were encountering their own issues with the review.
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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint.
FORBES: Magazine Article
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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint (nyse: S - news - people ).
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