Timely boost luster and whiten skin, highlight the natural luster of skin.

及时提升亮白度，更显自然健康光彩。

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Promote the collagen synthesis, inhibit the generation of melanin and spots, moisturize and whiten skin.

促进胶原蛋白合成，抑制黑色素及斑点生成，润白保湿。

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Beautify and whiten skin, reduce melanin, supplement moisture, and make skin white, delicate and elastic.

能美白肌肤，淡化黑色素，补充水份，令肌肤白皙细腻、富有弹性。

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Historically, nightingale bird droppings were used to remove stains from delicate silk garments in Japan, as well as by geishas to whiten and even skin marred by frequent and heavy use of makeup, Pacheco says.

CNN: Try a placenta or bird poop facial

Apparently, this new filter adds the ability to whiten teeth, widen eyes, soften skin and even overlay a rainy day window or magazine-like layouts to shots.

ENGADGET

On the WX300 and TX30 cameras, Beauty Effect mode lets users automatically re-touch photos after shooting to remove skin blemishes, widen eyes and whiten teeth as needed.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus