"While this is a niche market, there is a chance for significant upside, " says Adam Fogelson, chairman of Universal Pictures, which holds a minority stake in Prima.
Among tech companies, different strategies are emerging as some companies decide to be specialized niche players while a very small number of other tech vendors choose to play at one or more levels of the 3-tier cloud stack: applications (SaaS), platforms (PaaS), and infrastructure (IaaS).