That sent shares of the company, which makes enterprise information systems for the hospitality industry, up nearly 9% in late trading.

FORBES: AFTER HOURS: 3PAR Tug-O-War

Companies know social is ground zero for the customer experience as well, which makes conversations about enabling social inside the enterprise increasingly frequent and common.

FORBES: Positioning The Enterprise For The Big Social Win

BrightIdea makes a collaboration tool for the enterprise, which cultivates idea sharing, allowing people to vote on their favorite ideas, and the best ones rise to the top.

FORBES: The Next Generation Of Social Networking Has Emerged