You may find certain keywords or ad groups actually perform better when you bid into a position that is lower on the page.

您可能会发现，某些关键词或广告组实际上在较低的搜索结果页面位置时，反而有更好的表现。

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For why compete and bid up the price of labour when you can just grab some more off the street?

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Failing to include inflation assessing the level of risk in the bid is not such a problem when you are looking six months ahead.

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Use a bid process: The big three will lecture you on their individual differences, and when I interviewed at the firms, I was obsessed about what made them different.

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