Slick ads, at a cost of $59 million last year, portrayed exercise as cool at an age when outdoor play typically winds down and adolescent slothfulness sets in.

去年，有5千9百万美元投入到的精美的广告宣传中。 广告引导那些处于因户外活动减少而开始变得慵懒的年龄的青少年们认为锻炼身体也很时尚。

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In the fourth quarter of the last fiscal year, the company say its greatest gain in revenue, when it increased 59.5% from the year-earlier quarter.

FORBES: Earnings Preview: KLA-Tencor

Analysts are expecting Discovery to report earnings of 63 cents per share, up 6.8% from a year ago when it reported earnings of 59 cents per share.

FORBES: Earnings Preview: Discovery Communications

It wasn't anybody's idea of a dream job when John Nils Hanson, a 59-year-old nuclear engineer from MIT, was named chief executive of Milwaukee-based Harnischfeger, by far the world's largest mining-machine maker.

FORBES: The Big Dig