The USnewspaper industry suffered its worst advertising decline in recordedhistory in the first six months of the year when publishers watchedmore than a third of ad sales disappear.

今年前半年，美国报业遭受了有记录历史以来最糟糕的广告额下滑，出版商们目睹三分之一强的广告销售额消失。

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UBS Warburg now expects the "upfront" market, which starts in May when advertisers book advance AD spots on the TV networks for the new season in September, to be up 4% on last year.

瑞银华宝现在寄希望于“前瞻”市场，它会在5月启动，那时广告主们为九月份开始的新季度预订广告栏目，预计比去年增长4%。

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These predictions suggest the upfront could be weaker than last year, when the ad-sales market was tepid, and volume was flat at most of the major broadcast networks.

WSJ: Signals Weak for TV-Ad Market

At Rebok International a eyes rolled in the marketing suite when ad shop Mcgarrybowen called repeatedly last year.

FORBES: The Men in The Gray Flannel Suits

At Reebok International a few eyes rolled in the marketing suite when ad shop Mcgarrybowen called repeatedly last year.

FORBES: The Men in The Gray Flannel Suits