If they follow past habits and patiently wait for word-of-mouth to build, it could be too late for awards attention when a film's momentum finally reaches its apex.

如果他们继续过去的旧习惯并且为了建立口碑而耐心等待，当电影的动力最终达到它的顶点后再要获得奥斯卡的注意就太晚了。

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Saab cottoned on to this just in time, if not even slightly too late, to ride the wave when it launched its first executive diesel 9-5 in 2001, four years after introducing a smaller 9-3 diesel.

BBC: The Jaguar XJ

And this summer's highly publicized employee discount pricing promotion took too many people back to the late '70s, when Detroit tried to induce customers to buy its cars by issuing rebate checks.

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