This helps to explain why, when demand falls, firms are reluctant to cut prices, even though a price reduction seems appropriate according to demand and supply analysis.

这协助诠释为什么， 当需求下跌， 企业勉强降低价钱， 即便减价似乎恰当依据需求剖析。

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When the price of a television set or software package goes up, demand for it generally falls. When the price of a financial asset rises, demand generally increases.

电视机或者软件包价格上涨，一般而言需求就会下降，但金融产品价格上涨，一般而言需求则会跟着上涨。

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When demand for Labour falls, firms want to hang on to them, just as they might mothball an expensive piece of machinery.

当劳动力需求降低时，公司希望像封存昂贵机械那样留住这些员工。

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Studios benefit from these deals as they no longer have to pay to produce cassettes and discs themselves, and nor will they have to work out what to do with warehouses full of unwanted tapes when demand falls.

BBC: Movies on the web

Not only that, but this takes place after summer driving season, when demand typically falls off.

FORBES: Why Spring Means Higher Gasoline Prices

At that time, three years of good weather produced bumper crops, and deep price falls when demand fell in world markets at the same time.

ECONOMIST: True grit