The keywords determine when the AD gets displayed, and the bid is used for priority when multiple ads have the same keyword.

关键词将决定何时显示广告，而报价用于在多个广告拥有相同关键词时确定排名顺序。

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Even before the actual bid, when Kraft was first signalling its interest, Cadbury shares started to rise markedly.

甚至在实际收购开始之前，当卡夫首次表示收购意向之时，吉百利的股票就开始显著上升了。

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Lidl recently caused a fuss in Dublin, when it bid for a site on fashionable Grafton Street: critics complained it would lower the tone.

最近，当Lidl竞标都柏林时尚的Grafton街上一块地时遭到了反对。批评人士抱怨，它会降低那里的档次。

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The biggest scandal came in 1998 when IOC members were accused of taking bribes during Utah's bid to secure the 2002 Winter Games.

VOA: standard.2010.04.21

Normally, when you have a dealer, the dealer has a-- when we talk in terms of price the dealer has an ask, which is higher than the bid.

一般来讲,当你和中间商交易的时候,如果以价格形式谈论,中间商的买入价,会比卖出价高

耶鲁公开课 - 金融市场课程节选

James Sherr,with the London-based research organization Chatham House, says there are two reasons for Russia's position, especially when it comes to Ukraine's NATO membership bid.

VOA: standard.2009.09.04

And the campaign was plunged into fresh crisis in May when bid chairman Lord Triesman was caught up in a newspaper sting suggesting Spain could drop its bid if rival bidder Russia helped bribe referees at the 2010 World Cup.

BBC: Fifa inspectors praise England 2018 World Cup bid

And the interest on that loan has, in most cases, not been figured into my bid when I bid these jobs.

NPR: Business Owners Sound Off On Economy

Likewise, when Ford bid auf wiedersehen to their German Merkur brand or when Chrysler furled the sails on Plymouth, owners of these vehicles weren't suddenly cast adrift.

CNN: The fate of four GM brands