Economy is what you totally have no idea what they are talking about, and make you think it's your fault.

经济就是你完全不知道他们在讲什么，却使你认为是你自己的错。

youdao

To get people talking, you have to figure out what is truly remarkable about your product or idea and what you can do to make people feel like insiders.

想要引发人们谈论，你必须找出你的产品或点子的独特之处，而且让人们感觉你像内部人员。

youdao

You must explain what is particularly impactful about your idea.

FORBES: Rookie Mistakes Social Ventures Make, Lessons Learned From The Entrepreneurs Challenge

This is the challenge of getting at what people really think about your idea, especially people who know you well.

FORBES: Are You Making Something Usable? Part 6 -- How to do it.