In the next couple of years, the businesses that thrive will be those that are tight with costs, careful of debt, cautious with cash flow and extremely attentive to what customers want.

在未来的几年里，那些紧缩成本、注重债务、注重现金流且高度关注客户需求的企业将会迎来其商业鼎盛期。

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Online storage that is synced to any device will be what customers want.

在线存储将会同步到任何一个用户想到的设备上。

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The basic process of turning what customers want into a use case provides this traceability among test deliverables.

这个将消费者需求转换成用例的基本过程在测试交付结果中提供了可跟踪性。

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Being able to define what customers want can be the biggest opportunity or hindrance to innovation.

FORBES: Innovate, Grow, Succeed: Staying Competitive in Today's Economy

Wells Fargo has built a feedback program to learn what customers want and to respond.

FORBES: Wells Fargo Goes DIY In Building Business Banking Services

By assuming you know what customers want, you lose a really valuable opportunity to improve your product or service.

FORBES: Two Ways To Drive Your Customers Crazy