Earlier this month, Wendy's released a new advertising tagline, "It's Better Here, " as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters. (Bizarrely, the ads were shot in Florida.) The company is making good on its promise not to change the direction of its advertising after Thomas, who appeared in 800 commercials in his staid, short-sleeve shirt, died in January.

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Wendy's promotional sandwiches aren't that different from its basic burgers, adding a slice of bacon here, some barbecue sauce there.

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