The company's website features a biography explaining that the nickname comes from his "tough negotiating style" in Washington as well as a logo and sound of a roaring grizzly bear wearing shades.
Featuring Sony's signature wrap around design, the E Series now includes a touchscreen enabled aluminum E Series 14P model with signature VAIO diamond cut logo as well as a new E17, 17-inch model with a Full HD Display (1920 x 1080) and a Quad Core processor.