Without a good headline, your post might as well be crap -because no one will read it.

没有一个好标题，你的文章将没人去看。

youdao

At 15, I remember viewing the first movie that I felt a strong urge to walk out of because out of sheer boredom and because, well, I thought the offending film was total crap.

FORBES: Audacious New Concept Turns Oil Rigs Into Luxury Homes