Weinstein Books, a member of the Perseus Books Group, is donating a portion of her book revenues to the organization.

NPR: Snowe Presses For Bipartisanship In New Book

If you recognize Weinstein and Scarbrough from their series of Ultimate books (Ultimate Ice Cream, Ultimate Potato etc.), you know that it's not their way to just dip a toe in.

NPR: The 10 Best Summer Cookbooks Of 2009

"New people in the market inevitably want rare editions of books they read when they were young, " says Weinstein.

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